They went beyond watchmaking to conquer the realm of fine jewellery. Finally, Jacques was left to helm the London branch and together, the three Cartier brothers placed the brand on the international stage. Under his management, Cartier’s clientele expanded to include industrialists, financiers, Broadway stars, and the who’s who of Hollywood.

Meanwhile, Pierre Cartier laid the foundations of the London and New York Maisons but eventually focused on establishing the American branch. Louis ran the Cartier Maison at Rue de la Paix in Paris and was responsible for creating some of the best known Cartier designs, including the flat Santos wristwatch, the mystery clocks, and the glamorous Art Deco designs. However, Alfred’s sons Louis, Pierre, and Jacques took the brand to new heights and made Cartier synonymous with luxury and elegance. Alfred Cartier, Louis-François Cartier’s son, took charge of the company in 1874 and expanded Cartier’s reputation to newer and trendier forms of watchmaking. A French conglomerate headquartered in Paris, Cartier specializes in luxury goods ranging from fine jewellery and watches to perfumes and fashion accessories. Taking over from master craftsman and watchmaker Adolphe Picard, jeweller Louis-François Cartier set up Cartier in 1847. The Pioneering Timekeepers: A Brief History of The Cartiers

Calibre de cartier 46mm